Hero Section
Image of a real home or client moment
Headline: “Your Home Deserves to Be Heard” (or similar)
Subheadline with value proposition (e.g. “We help Philadelphia homeowners restore beauty, safety, and dignity—starting with a conversation.”)
CTA button: “Let’s Talk” or “Start Your Project”
Trust-Building
Micro-testimonial from a client or postcard recipient
Include name, neighborhood, optional photo for local credibility
What to Expect
Clear 3-step summary (e.g. “Schedule a call → Share your goals → Receive a proposal”)
Contact info and calendar link for easy scheduling
Emotional Benefits
Paragraph acknowledging hesitation or fear: “We know what it feels like to wonder if help is possible.”
Affirming message: “Your story matters. Your home does too.”
Accessibility
Link to Financing Options page
Plain-language statement about affordability: “We offer flexible ways to make renovation possible.”
Footer
Personal note from William or Thrive team
Mention of local service: “Serving Philadelphia with care and commitment”
Optional privacy language for data safety